Acura
Responsive Web
Back in 2015/16, Yahoo! was trying to bank on its Tumblr investment, and I was challenged to lead a team in creating an immersive, digital alternative to a printed brochure. The result was a high ROI, mid-funnel destination, built on Tumblr to directly overlap and reach beyond Acura's target audience.
Working with a talented team of designers, developers, GIF artists and photographers, we managed to deliver a responsive, informative, entertaining, and content-focused web property containing images, gifs and films that smartly and stylishly explain Acura's current product offerings.
Building this property was essential to better positioning the brand within the automotive segment, seeding branded content to show Acura’s unique perspective on design, performance and technology. All of which is completely responsive, optimized per device, and seeds the brand's aesthetics into social media via Tumblr.
Let's work together
Currently available for full, part-time and contract work.
