BrandBowl

Social Listening Tool

Key creative in the design & development Brand Bowl - a tool that harnesses the power of social media to rank Super Bowl Ads in real time. Scores are based on sentiment value and volume of tweets using proprietary algorithms developed by Radian 6.

I was the design lead for three rowdy football seasons—as if I wasn't already haunted by the rabid, occasionally violent, New England fanbase. Partnered with developers and data scientists to harness the power of Twitter's API.

Taking advantage of Twitter's API—I was the design lead for 3 chaotic football seasons—as if I wasn't already haunted by the rabid , occasionally violent, football fanbase in New England.